Scorpio Wellness is an app designed to help users become more mindful and stick to a wellness routine through the help of AI.
The Problem
People from all backgrounds usually skewing younger who want to improve their well being through wellness applications begin to feel discouraged and give up before any real improvements have been made. Because of this the mobile applications struggle to keep users engaged. More than 60% of users stop using the application after the first week. Less than 50% of users continue to use the application past 6 months.
The opportunity
How Might We: How might integrate an AI chatbot to keep users engaged and not feeling discouraged when it comes to improving their wellbeing?
People can feel discouraged easily when picking up a new habit to improve wellbeing. A chatbot could be useful in keeping people encouraged to keep going. That other apps do not have at the moment.
The Goal
Retain 50% of users who download app for 6 months.
Competitive Analysis
Oura
Headspace
Oura is 10 years old and the ring has been on the market for 8 years.
Their customer base consists of health conscious individuals. People seeking better sleep, recovery and performance insights. Those with health issues and professionals in high stress environments.
As of 2024, Headspace is approximately 14 years old as a company, and the app has been available for about 12 years.
Primary demographic is tech-savvy millennials and young professionals, typically aged 25-40, living in urban areas. These individuals are often English-speaking, middle to upper-income earners who are health-conscious and seeking stress relief.
Oura
Strengths
- Unique form factor (ring design)
- High accuracy in sleep tracking
- Comprehensive health data collection
- Long battery life (up to 7 days)
- Non-intrusive, 24/7 wearability
- Strong focus on sleep and recovery metrics
- Personalized insights and recommendations
- Aesthetic appeal and minimalist design
- Privacy-focused approach to data
- Wellness focused – Meditation and breathing tracking
- Celebrity and Influencer endorsments
Weaknesses
- Higher price point compared to some competitors
- Lack of built-in GPS
- Size options may not fit all users
- Limited integration with third-party apps compared to some competitors
- Subscription model for full feature access may deter some users
- Not purely wellness or fitness
Opportunities
- Growing interest in sleep health and recovery optimization
- Increasing awareness of the importance of holistic health tracking
- Potential for expanded partnerships in healthcare and research sectors
- Room for improvement in actionable insights and personalized recommendations
- Possible expansion into more specific health areas (e.g., women’s health, chronic condition management)
- Integration with emerging health technologies (e.g., AI diagnostics)
- Growing market for discreet, fashionable wearables
Threats
- Increasing competition from established tech giants (Apple, Google, Samsung)
- Potential for new entrants with innovative technologies
- Rapid technological advancements may outpace Oura’s update cycle
- Changes in data privacy regulations could impact data collection and analysis
- Economic downturns may reduce consumer spending on premium health devices
- Potential for accuracy concerns or negative studies to impact reputation
- Dependency on smartphone compatibility and app ecosystem
Strengths
- Strong brand recognition in the meditation and mindfulness space
- Scientifically backed approach with numerous research studies
- User-friendly interface with appealing, playful design
- Wide range of content covering meditation, sleep, focus, and exercise
- Structured courses and programs for different skill levels
- Partnerships with major companies for workplace wellness programs
- Available on multiple platforms (mobile, web, smart speakers)
- Celebrity collaborations and high-profile partnerships (e.g., Netflix)
- Focus on mental health support, including anxiety and stress management
Weaknesses
- Subscription-based model may be a barrier for some potential users
- Limited free content compared to some competitors
- May be perceived as less calming or soothing than some competitors due to its playful design
- Lack of community features compared to some rival apps
- Some users may find the structured approach less flexible than other meditation apps
- Heavy reliance on English-language content, potentially limiting global appeal
Opportunities
- Growing global awareness of mental health importance
- Increasing corporate interest in employee wellness programs
- Potential for expansion into more specific mental health areas (e.g., depression, ADHD)
- Integration with wearable devices and health tracking platforms
- Development of AI-driven personalized meditation recommendations
- Expansion of multilingual content to reach broader global markets
- Collaboration with educational institutions for student mental health support
Threats
- Intense competition in the meditation app market (e.g., Calm, Insight Timer)
- Risk of market saturation as more players enter the mindfulness space
- Potential for free content on platforms like YouTube to draw users away
- Changes in app store policies or regulations affecting subscription models
- Economic downturns may reduce willingness to pay for subscription services
- Privacy concerns related to mental health data collection and storage
- Rapid technological changes requiring constant innovation to stay relevant
Persona
Julia
29, NYC, Marketing Manager, English Literature Graduate
- Always on the go with no time to time to invest in mental health
- Needs encouragement to be accountable
- Feels overwhelmed with all the choices for meditation on youtube, other apps
- Struggles to stay consistent
- Something to take her out of anxiety spirals
“I need something not taking up too much time onal in the city I am very busy. I want to help alleviate my anxiety and stress through something that wouldn’t take up too much time, easily to use and keep me motivated. “
Goals/Needs
- Needs help alleviating anxiety
- Needs a way to deal with stress
- Needs something that will be easy to use
- Needs something that motivates
Solution for Scorpio Wellness
Here the user is prompted to talk to the AI Coach who discusses the best plan after collecting information to then recommend a course of meditations daily.
After the session the AI coach proceeds to ask the user how the session went and to further collect more data and give better recommendations and to give encouragement.
Tasks
Task 1: You have just downloaded a wellness application to help you manage stress. You are looking to see if there is anything on it that feels like it will help you. Have a look at the application and try to navigate to the chat bot feature.
Task 2: Are you able to feel you can interact with the chat bot to put details in and navigate to the first wellness feature?
Task 3: How useful was it to talk to the AI during this? Do you think it would help in supporting you?
Participants
- Tests were done in person, 15 minutes, Figma, 3 participants
Originally the AI coach immediately spoke to user had them set up with them. However some people didn’t want to talk to AI immediately and wanted the option to not use it. Therefore I had different initiation.
Users wanted to know why AI was recommending the specific recommendations they wanted to learn more.
Also I changed the way the chat took the entire screen as some felt confused by the word progress at top of it.